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xAD, Telmetics Partner with Nielsen to Release Mobile Path-to-Purchase Study
We came across a great story in tnooz about a new study that shows the power of local mobile advertising to generate purchases in certain business categories. xAD, the local mobile ad network, and...
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On Street Fight: Location, Relevancy, and the Search for Personalization
Marketers today have access to an unprecedented amount of data about consumers and their environment that go well beyond location, ranging from their demographics and shopping behavior to the time of...
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Top 5 Local Ad Stats of the Week: Relevance
This week we focus on the importance of relevance in local marketing and advertising. We’re seeing a desire from consumers to receive more personalized and relevant ads and marketers are also seeing...
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